ENTREPRENEURSHIP AND INNOVATION DEVELOPMENT PROGRAM IN TOURISM

The Program

Course Objectives

The objectives of the course are as follows:

To understand the purpose, processes and tools of creativity and innovation
To discern appropriate strategies for implementing ideas
To appreciate the challenges that members of society and specifically entrepreneurs in today’s ever changing, diverse, and global environment

Details

Duration
6 Months
Course fee
Re 4500
Minimum ELigibility
XIIth (Any Stream)

Other Program(s)

Entrepreneurship and Innovation Development Program Garment and Textile
Digital entrepreneurship certificate
Soft and entrepreneurship skills

Common Syllabus

Business Incubation Definitions & Principles
Module-1
Creativity, Incubation and Innovation
Creativity
How Business Incubators Work
Innovation
Creativity & Commercialization
The Business Incubator Players
Module-2
Government and Local Government
The Academics
The Corporate Ventures
The Entrepreneurs
The Venture Capitalists
The Business Angels
The Consultants
Incubator Associations
Entrepreneurship: What, Why and How
Module-3
Entrepreneurship- Concept, Functions, Need and Importance.
Myths about Entrepreneurship
Pros and Cons of Entrepreneurship
Process of Entrepreneurship.
An Entrepreneur
Module-4
Competencies and Characteristics; Ethical Entrepreneurship.
Entrepreneurial Value: Values, Attitudes and Motivation.
Mindset of an Employee and an Entrepreneur- Difference
Entrepreneurship Journey
Self Assessment of Qualities, Skills, Resources and Dreams.
Feasibility Study
Opportunity Assessment
Business Plan Preparation
Execution of Business Plan
Entrepreneurship as Innovation and Problem Solving
Module-5
Innovations and Entrepreneurial Ventures.
Risk taking-Concept; types of business risks.
Barriers to Entrepreneurship.
Support structure for promoting entrepreneurship
Government schemes for promoting entrepreneurship
Understanding the Market
Module-6
Market- Traditional and E-commerce- Concept and Role
Types of Business: Manufacturing, Trading and Services.
Market Forces: Sellers, consumers and competitors.
Expanding Markets: Local to global, Strategies needed.
Business Arithmetic
Module-7
Simplified Cash Register and Record Keeping
Unit of Sale, Unit Price and Unit Cost - for single product or service
Types of Costs - Start up, Variable and Fixed
Resource Mobilization
Module-8
Types of Resources - Human, Capital and other Resources
Selection and utilization of human resources
Role of Accountants, Lawyers, Auditors, Board Members, etc.
Estimating Financial Resources required
Size and capital based classification of business enterprises.

Specialization

Segments of tourism
Module-1
Business Tourism and leisure tourism
Popular groups of tourists
Domestic tourists, foreign tourists
Inbound tourists, Outbound tourists
Inclusive Tourists, Independent tourists
Long haul tourists, short haul tourists, excursionists
Basic components of tourism
Module-2
Accessibility, Accommodation
Attraction, Amenities, and Activities
Tourism Promoters: NTO, Travel Agent, Tour Operator
Meeting, Incentive and Convention
Planners, Direct Marketing;
Tourism Service Suppliers: Destination, Accommodation,
Food and Beverage, Entertainment and Recreation,
Transportation, souvenir shops;
External Environment: Economy, Politics, Environment,
Technology, Society and Culture
Alternative forms of tourism
Module-3
Sustainable tourism; Ecotourism-
community based ecotourism
Exposure to other forms of tourism -
Cultural tourism, Heritage tourism,
Adventure tourism, Ethnic tourism, Rural tourism
Pilgrimage: its role and significance
Healthcare Tourism: trend and future
General Impacts of tourism;
Module-4
Economic Impacts: Contribution of tourism to the GDP,
Tourism as a Foreign exchange earner,
Employment generation through tourism
Multiplier Effect of tourism spending,
Role in infrastructure development in host region,
Non-economic Impacts:
International understanding
Conservation of cultural heritage through tourism