Understanding Target Segment


Targeting a specific market does not mean that you are excluding people who do not fit your market. Instead, target marketing allows you to focus your marketing and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

One should get an idea about the target segment of their venture idea based on Demographic, Age, Gender, Behaviour etc.

#Customer Segment

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