Traction is 'Quantitative evidence of market demand.'

You could have the best thought for a startup on the planet. You could even have the best group cooperating to assemble an incredible item. That is all okay, yet for first-time entrepreneur, on the off chance that you don't have footing, you're not going anyplace. Traction implies having a quantifiable arrangement of clients or clients that serves to demonstrate to a potential speculator that your startup is "heading for good things." The dubious part is really picking up that traction and knowing when you have enough to approach potential financial specialists.


E commerce

You may want to talk about revenue growth, cross margins ,customer, average return per customer, units moved etc as well as some industry specific numbers I'm probably forgetting and think about the growth.

One can  find traction most convincing in the following order:

- Profitability

- Revenues

- Active users

- Registered users

- Engagement

- Partnerships/clients

- Traffic